Finding the FUN in Fundraising


Finding the Fun in Fundraising by Dr. Jerry Nance is a book to help non-profit leaders develop their philosophy of fundraising, develop strategies to attract new donors and build relationships with established major donors, and how to implement a successful capital/capacity campaign.

The book explains 12 Principles of Fundraising:

Develop a Healthy Philosophy for Fundraising
Fundraising is About Relationships
Fundraising is Mission Driven
Remember the Golden Rule
Beware of Taking on an Albatross
Develop Appropriate and Diverse Strategies
The Importance of Donor Development and Donor Tracking Systems
Follow-Up The Key to Developing New Donors
You Have Not Because You Ask Not
Relationships with Major Donors
Developing Foundation Gifts
The Value of Capacity Campaigns


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